Eid Lights Up with "Shimmer" Clothing
"Shimmer" Eid fashion is trending on social media. Thousands of clothes have been sold out.
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Clothing made from shimmer has become a new fashion trend for some groups to celebrate Eid 2024. It's not clear how this trend developed or who started it. However, what is clear is that this year's friendly moment will be sparkling with sparkling dresses.
Two days before Eid, the Thamrin City shopping center in Jakarta was packed with buyers who had not yet received new clothes, Monday (8/4/2024). Hundreds of stalls offer various kinds of clothing, but one that attracts buyers' attention is clothing made from Shimmer.
Not a few visitors stop to touch the rows of clothes made from Shimmer on the front shelf. Another stopped at one of the stalls just to say, ”Shimmer, shimmer,” following the audio that is currently popular on Tiktok.
Yes, clothing made from shimmer is trending for some people. Shimmer refers to a type of fabric that has a sparkling effect when exposed to light. This material is different from sequins which also glow. Sequins sparkle because the light reflects off the sequins sewn into the fabric. Meanwhile, citing the page of the fabric supply company Liba Fabrics, the shimmering effect on the Shimmer fabric is obtained from a blend of rayon and polyester threads.
An employee of the Sofiah fashion kiosk in Thamrin City, Neni, said that clothes made from Shimmer were selling well ahead of Eid this year. Of the 100 pieces of shimmer clothes, there are around 20 pieces left in the shop. "The remaining ones are jumbo size. "The standard size ones have been sold out," he said.
The shop starts selling Shimmer clothing starting about two weeks before the month of Ramadan. Clothing with a gamis model is sold from Rp. 200,000 to Rp. 400,000, depending on the quality of the material.
The material called premium shimmer is priced at IDR 400,000, while the standard shimmer material costs IDR 300,000. Premium materials have a smoother texture than standard materials. The shine effect on premium materials is also calmer. Premium fabrics also feel lighter and fall better than standard materials.
According to Neni, many people buy premium Shimmer robes at her shop. The colors that are popular include cream, rose gold, black, gray and sage green. Similar colors are also found in other stalls, but at different prices. The cheapest Shimmer gamis cost around IDR 200,000 and the most expensive sell for at least IDR 500,000 or more.
Although viral on social media, not everyone is interested in this clothing because the material does not absorb sweat. Wearers will feel uncomfortable, especially those living in tropical areas without air conditioning.
"In my shop, clothes sell so much, it's really busy on Tiktok. My son is also inviting to wear a uniform to wear a shimmer gamis tomorrow. But, I only want to use the Id prayer. After that, I changed into a cool negligee, he-he," said Elda (62), owner of the Imelda clothes shop at ITC Cipulir, Tuesday (9/4/2024).
Also read: Different Clothing for Eid
Elda only sells the best quality shimmer robes for Rp. 325,000, then drops to Rp. 250,000 per piece because the color choices are no longer complete. Meanwhile, the shopkeeper in Block A ITC Cipulir, Entin (38), said that there was a white bone shimmer robe worth IDR 230,000 left in his shop. Other robes are sold out. Previously, the shop sent orders for Shimmer clothing to Java and Sumatra.
Modern living products
Responding to the rise in shimmer fashion, fashion teacher at the ISWI Jakarta Academy of Fine Arts and Design, Tee Dina Midiani, stated that this trend is in line with the wishes of generation Z who were born and grew up in an era of progress. technology. They are adherents of the latest lifestyle. In everyday life, the group is unfamiliar with conventional work processes and stages.
What he has conveyed since 2023 has been formulated as Fashion Trend Forecasting 2024-2025. Apart from Dina, the creators are also fashion designers such as Aldri Indrayana, Nuniek Mawardi, Amalia Sigit, Astri Lestari, Taruna K Kusmayadi, Stefanie, Daesy Christina, Shieni, and Kristofer.
Fashion Trend Forecasting 2024-2025 entitled "Resilient", is prepared based on a world that is now filled with so much and continuous information that it is overwhelming. It influences people's lifestyle and mindset.
The condition of being too tired, bored, gave birth to a new spirit which they translated into four themes, namely heritage, fusion, new spirit, and cyberchic. "Well, the Shimmer clothing trend is part of cyberchic," said Dina, Monday.
Cyberchic is the work of the alpha generation who were born and raised in the era of technology and information. The richness of menus and features on computer devices is a challenge for computer nerds to experiment with.
"With an out-of-the box mindset, they discovered many new possibilities, including experimenting in creating clothing," said Dina, who is part of the team to improve fashion education standards with the Ministry of Education, Culture, Research and Technology.
Various engineering techniques in breaking patterns give birth to deconstructive, unusual and very unique fashion forms. Not only limited to patterns, experiments, engineering are also carried out on materials. The choice of types of materials is rich, there are combinations and engineering of materials that they work on so that they give a hi-tech impression to the overall appearance.
Also read: Eid al-Fitr 2024 Most likely the same
Don't go with the flow
Dina added that being creative is good, but she suggested that people don't just go with the flow, but need to consider other elements. For example, the type of shimmer material is not a natural fiber so it has a hot effect on the body and is uncomfortable to wear.
"There also needs to be education on the aesthetic elements for appearance. For example, if the fabric of the clothing already has a shine, there's no need to add sequins," she suggested.
Meanwhile, the founder and CEO of the Kami brand, Istafiana Candarini, said that her brand has its own reference when producing clothing. Instead of just following trends in society, he reads trend forecasts processed by WGSN (Worth Global Style Network), a company that provides global fashion trend forecasting services. From trend research, he decided to create an Eid collection in the colors peach fuzz, elemental blue and cream.
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The collection entitled "Orva" combines various materials, such as cotton, organza, chiffon and satin. The collection offers clothes that are loose cut, but not too big so that the wearer can move freely. The fabric used is light.
Istafiana does not use shimmer material because it does not match our design identity. He personally admits that as a designer, he is not confident wearing shiny clothes.
"The advantage of this shimmer material is that it is a show stopper or is able to attract people's attention. "The downside is that this material can't be used for too long because viral trends usually don't last long," he said.
So, choose shimmer or not?