The Luxury Car Ecosystem, Its Owners, and Their Journey

Name: The Luxury Car Ecosystem, Its Owners, and Their Journey
Uploaded: 2024-05-25T08:20:43Z
Duration: 20 min 32 s
Description: The German manufacturer's advanced technology, BMW Connected Drive, is present in Indonesia. When greeted by the owner, the car will answer.

The German manufacturer's advanced technology, BMW Connected Drive, is present in Indonesia. When greeted by the owner, the car will answer.

This article has been translated using AI. See Original .

DWI BAYU RADIUS

· 5 minutes read

A mobile phone was brought close to the door of the BMW i5 eDrive40, which immediately deactivated the key. The driver entered, put the device in the dashboard drawer, and pressed the start button. The car started with the sound of its impressively smooth engine. The same method can be applied with a smartwatch.

Sophisticated, that's the impression of the participants Media Technology Workshop: Explore Connected Drive in Indonesia with the Legendary 3 Series in Jakarta, Thursday (16/5/2024). The vehicle then drove smoothly. The dashboard twinkles with personal mode.

Yellow, green, blue, or red can be chosen. The interior changes emphasize the latest BMW i5 eDrive40's updates. When the relaxation mode is activated, the car's atmosphere becomes more laid-back. Even when the accelerator pedal is pressed, the soothing artificial sound caresses the ear.

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Meanwhile, the expressive mode presents gradients of yellow, crystal, or blue that cover the dashboard, with a screen displaying lava and glowing purple-capped red cliffs. In contrast, in sport mode, the vehicle's roar becomes increasingly fierce.

Jok slowly embraces the driver with sides that gradually hug him. The speed indicator is also reflected on the windshield so the driver does not need to glance at the dashboard. The personalized settings are listed in the My Mode menu.

There is no need to bother using a road guidance application that is connected to a mobile phone. The sophistication is demonstrated by BMW i5 eDrive40, where the driver can directly set the destination because the car is equipped with something like a cellular card or eSIM.

The motto 'Relax. We care' is indeed being intensified by BMW. We are on standby 24 hours or what we call, proactive care

The map appears to display red lines between buildings, meaning a traffic jam is underway. All the comfort and sophistication is displayed thanks to BMW Connected Drive which has been integrated with the newest cars.

Once the vehicle is purchased, BMW Connected Drive is installed. The My BMW application then connects consumers, cars and workshops. It is also possible that various other features will be added because technology, including software, continues to develop.

”The motto ‘Relax. We care' is indeed being intensified by BMW. "We are on standby 24 hours or what we call, proactive care," said BMW Indonesia Technical Manager Ristian Dwi Karsanto. When the vehicle needs servicing, for example, BMW Connected Drive will remind consumers to go to the repair shop.

”You can book (register) easily. It's time to change the oil, if the indicator comes on, it will be forwarded to My BMW and the repair shop. "The term is, protective contact," he said. Every morning, the dealer management system will check for cars that need servicing.

Privacy is maintained

“Want to go to a restaurant? Add information via My BMW. "The vehicle then maps the driver's destination or mapping," said Ristian. Data is stored and used for intelligent personal assistant (IPA) or intelligent personal assistant.

Drivers who want to call customer service, but forget their cellphone, don't need to worry. They can make calls thanks to eSIM. If a disaster strikes the driver, there is no need to worry too much. BMW Roadside Assistance staff will detect the position of the luxury car.

"For drivers who don't want their cars to be tracked, they can simply use the feature to turn off the location," he said. Although owners can connect with several users, their privacy is also highly protected. For example, the Series 7 can be connected to seven other drivers.

"For example, if my child wants to use the BMW, they will be counted as one user. The car can be started using a mobile phone or smartwatch after being approved by the owner," said Ristian. Of course, the vehicle can also be operated using a traditional key and digital card.

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Even if the car is taken abroad, BMW Connected Drive still functions by inputting its destination. The next surprise, remote diagnostics so that consumers can communicate with customer service officers who guide them to complete minor repairs.

If forced to go to a workshop, spare parts are also more readily available. All cars with vehicle identification numbers (NIK) from 2024 can use BMW Connected Drive, except for the 2 Series and X3 series which are awaiting the next generation. When the BMW is sold, the owner simply deletes all their data.

"Apart from being an ecosystem for the car, the owner and the journey, BMW Connected Drive also includes entertainment," said BMW Indonesia Product Manager Kenny Wala. Excitement also surrounds consumers by saying "Hey BMW" to access the IPA and conveying instructions verbally.

After saying that greeting, the car was immediately activated to respond. No need to say BMW, the owner can replace it with his favorite name. "You can even close the window. The nebeng friend continued to get off, but forgot to close the window. "Orders are conveyed via voice," he said.

Don't be silly

Drivers are also pampered with adjustments to the seat backrest, cabin temperature, and steering wheel position. Every BMW user will enjoy changes when entering because the car automatically identifies according to the data that enters after being connected to its network.

"If there is little gasoline left, please check it through My BMW. If you forget the parking position, you can sound the horn or turn on the lights using your mobile phone to make it easier to find," he said. The engine can also be turned on from a distance. Users can also monitor 360 degrees with a car equipped with four cameras.

Consumers can limit the speed when their car is used by others. If necessary, connectivity with other drivers can suddenly be stopped. "His child is at the mall. Suddenly, they can't come home because the data was deleted by the father. But, if it's just for fun, then don't do it," said Kenny while laughing.

Director of Communications for BMW Group Indonesia, Jodie O'tania, views their revolutionary new technology as a very important milestone. "Designed with an intuitive system, BMW Connected Drive is easy to use," she said.

This application coincides with the announcement of the arrival of the newest 3 series NIK in 2024. This car has been a global success for almost 50 years. "So the backbone (backbone) of BMW sales in Indonesia," he said.

Editor:

MOHAMMAD HILMI FAIQ

The Luxury Car Ecosystem, Its Owners, and Their Journey

About AI Translated Article

Privacy is maintained

Don't be silly