Bringing Indonesian Brands and Talents to the Global Market

BOI was founded because he believes in the huge potential of Indonesian brands and talents to rise in the world market, especially France and Europe.

The following article was translated using both Microsoft Azure Open AI and Google Translation AI. The original article can be found in Mengantar Jenama dan Talenta Indonesia ke Pasar Global

ARSIP BOI

Designer Edward Hutabarat's work has joined Best of Indonesia (BOI).

A digital platform called Best of Indonesia or BOI was initiated by the Indonesian Diaspora in France to bridge various Indonesian products, brands, and talents to the global market. Through BOI, Indonesian products, brands, and talents will be showcased on the international stage, thereby opening up broader business opportunities.

The founder of BOI who is also Chair of the Indonesian Diaspora in France, Nina Hanafi, in writing from France, Wednesday (26/7/2023), stated that BOI was established because she believes in the huge potential of Indonesian brands and talents to rise on the world market. especially France and Europe. With the support of international buyers, he is confident that various Indonesian brands and talents will find their way onto the global stage.

"However, the support of all stakeholders is highly necessary," said Nina.

Since it was initiated in 2021, BOI has supported more than 80 Indonesian brands and talents who are ready to expand their businesses internationally. All of these brands and talents are carefully curated by an international team of experienced designers, fashion and luxury experts, art curators, beauty specialists, experienced chefs and restaurant owners, as well as the best jewelry experts.

Representative of BOI Indonesia, Luthfi Hasan, added during a meeting on Wednesday in Jakarta that only the best brands and talents are invited to join BOI. Some of the best Indonesian brands and talents that have joined BOI include Suwe Ora Jamu, Javara, Cokelat Monggo, Tanamera, Canvas Living, East Java & Co, Jenggala, Kutus Kutus, designer Edward Hutabarat, product designer Eugenio Hendro, artist Eko Nugroho, and Andra Matin.

ARSIP BOI

Suwe Ora Jamu has joined the Best of Indonesia (BOI).

Product designer Eugenio Hendro, who has joined BOI, revealed that BOI's efforts, which also promote talent rather than just brands, are an extraordinary breakthrough because its designs and works, including his own works, will receive greater exposure to the French and European markets. "This will certainly open up new opportunities for fellow designers and brands to undertake international projects," he said.

Until now, BOI has continued to carry out various activities to attract international attention, including holding a Panji performance in France which is a collaboration with Mangkunegara X Solo.

In June 2023, Nina also released a French recipe book, EASY INDONESIE, featuring over 45 Indonesian food recipes. The book was published by a well-known publisher, Mango Editions.

Thursday (27/7), BOI also held a webinar featuring international speakers, Fernand Ratier, Creative Developer and buyer for a number of fashion houses in France, including Givenchy, Hermes and Louis Vuitton. Ratier shares his experience and knowledge with Indonesian brand owners, designers and artisans.

"I am encouraging Indonesian brands and talents to have the confidence to perform on the international stage. By showcasing Indonesia's unique potential to be the best, I invite all of you to advance and demonstrate the brilliance of this nation to the world. Together, driven by creativity, ambition, and an unwavering spirit of excellence, let us embark on a transformative journey towards global recognition," said Nina. (DOE)

ARSIP BOI

The Javara brand has joined Best of Indonesia (BOI).