In the midst of social restrictions, fashion activities in the country are continuing. Fashionistas have found a breakthrough with simplicity through loose, comfortable silhouette outfits.
By
Riana A Ibrahim
·5 minutes read
ARSIP PURANA
Purana x Agan Harahap mini collection 2020
A number of physical restrictions have been implemented for a year to cope with the haunting Covid-19 pandemic. In the midst of social restrictions, fashion activities in the country are continuing. Fashionistas have found a breakthrough with simplicity through loose, comfortable silhouette outfits.
Who would have thought that pajamas would be able to find another place outside the house, even outside the bedroom? Not only pajamas, loose overalls to sweatpants combined with oversized T-shirts or shirts that are classified as types of casual clothes (loungewear) have suddenly become popular. Some of these phenomena broke the prediction of 2020 fashion trends that had been observed since the end of 2019.
Having to stay at home during the pandemic amid economic disruptions is the reason why many people have to think twice about buying new clothes. McKinsey & Company’s survey in September 2020 did not change much with the findings in April 2020. Most people in several countries, including Indonesia, chose to reduce purchases of new clothes.
Having to stay at home during the pandemic amid economic disruptions is the reason why many people have to think twice about buying new clothes.
However, there is a derivation of this consumption behavior. People are still hunting for casual clothes. If traced, many brands have proven to be flooded with orders thanks to their comfortable design based on the concept of flexibility. This is taking place not only in Indonesia but also in many other countries.
Even casual clothes seemed to move up in caste. Even though the silhouette is loose and sometimes saggy, it doesn\'t mean it looks shabby and haphazard. The spirit of having a different style certainly cannot be avoided in the fashion world. After all, staying trendy at home with comfortable cuts can actually improve a boredom-stricken mood while at home.
Kompas/Hendra A Setyawan
The founder of Sare Studio, Cempaka (right), controls the quality of her home dress production in the Cilandak area, South Jakarta, Tuesday (30/6/2020). Sare Studio started production of home dresses in 2015, which is now becoming a trend in the midst of the Covid-19 outbreak.
One of the Indonesian brands that continues to be creative is Sare Studio. Cempaka Asriani and Putri Andam Dewi make a cool cloth made of rayon into pajamas and multifunctional night dress.
A pajama top with an interesting pattern and color is still great to wear during online meetings. Night dresses can also be combined so that they can be worn outside the house when there are urgent needs.
Fashion designer Musa Widyatmodjo even carved out his design in the form of a loose dress with a touch of striated lines as a "couture dress" because it still looks beautiful from the waist up. Similarly, designer Lia Mustafa also developed batik patterned home clothes.
The Purana collection with its creative director Nonita Respati, in 2020, was also dominated by appearances such as jumpsuits, overalls, vests, tops, kimono two-ways and pants. Loose pieces with easy matching underlined the spirit of comfort are the highlight of the collection.
ARSIP LABEL M BY MUSA 03-07-2020
Home clothes designer Musa Widyatmodjo.
Other bands such as Cotton Ink, Calla The Label, and SVH, which are familiar with playing with colors and motifs, have stayed on track, but have also experimented with loose silhouettes. Cotton Ink, in fact, also added a playful patterned cloth mask that can enhance the appearance of the new normal era.
Masks have become an essential requirement now. Modern business has also adjusted to the situation. Domestically, for example, ATS The Label made masks with cheerful colors and motifs from fabric scraps. Many other designers have also launched a collection of clothes that are packaged with masks.
Like designer Rama Dauhan, Mel Ahyar also paired a beautiful mask with the collection of clothes she released. Even though the masks are made from part of the fabrics used for collections, they are comfortable to wear and meet safety requirements.
Not just masks, other designers such as Anggia also create outerwear that is safe, but still comfortable. By choosing thick cotton, Anggia designed it to be a casual dress that looks like a robe, blouse, or tunic in an androgyny sporty style. This loose long dress is water resistant
ARSIP MEL AHYAR 06-04-2020
Mel Ahyar Production
Sustainable fashions
In addition to changing styles, the change in consumer behavior due to the pandemic has also led to the chapter that fashion designers have been trying to achieve for a long time: sustainable fashion. The use of leftover, recycled, unloading clothing and multifunctional fabrics is increasingly common among designers, both at home and abroad.
One of them is designer Aldre Indrayana with his concept of recycling from old collections. Aldre had implemented this recycled concept before the pandemic. Not only making collections, he is also willing to change the customer\'s clothes to make them look new or still wearable.
The mix and match concept as the Purana used is now becoming more an entrenched. With just a few items of clothing, Puranas are able to create many styles. With this, he can reduce clothing waste that damages the environment. As behavior changes during the pandemic that leads to the cut in the purchase of new clothes, the concept of mix and match is increasingly relevant.
Not a few are becoming more creative. A pajama top, for example, can turn out to be an overalls paired with a sleeveless shirt. The sleeveless dress can also be put together with a t-shirt or shirt, or the shirt is used as an outer cloth.
Kompas
Designer Aldrè Indrayana
Major brands overseas such as Louis Vuitton, Dior, Etro, Fendi, and Prada are moving in the same direction. Through a world-class fashion stage that has now turned into a virtual show, the creativity of the designers is tested. Not only making clothes, but also introducing the concept of a virtual presentation that can be watched across countries.
In the article "This is Not The End of Fashion" published by The New York Times, fashion is seen as marking the emergence of a new era such as during the pandemic. The traumatic times challenge people to creatively survive and come up with new styles as reminders of a time.
This article was translated by Hendarsyah Tarmizi.
