Coming from a family of ranchers at the Raung mountain slope in Banyuwangi, East Java, Hadi Apriliwan (31) has successfully fulfilled his parents’ hope of helping other ranchers.
By
Defri Werdiono
·5 minutes read
Coming from a family of ranchers at the Raung mountain slope in Banyuwangi, East Java, Hadi Apriliwan (31) has successfully fulfilled his parents’ hope of helping other ranchers. His pasteurization machine, using an electric shock mechanism, has spread across the archipelago.
Busyness is apparent in a four-floor building at Purwantoro subdistrict in Blimbing, Malang city, East Java. In this factory, Hadi works every day to manufacture his pasteurization machine, which uses an electric shock mechanism called “electric milk machine” by ranchers in the archipelago.
Hadi’s machine can preserve milk without reducing or damaging the milk’s nutritional content. By using this machine, ranchers can preserve their milk for a week inside a fridge. Without pasteurization, fresh milk can only be preserved for a day.
Helped by many employees, Hadi manufactures various agricultural machineries in addition to his pasteurization machine. This farm-boy-turned-industrialist manufactures other machineries for the agro-industry ranging from crop farming, livestock and fisheries to plantations. Everything is manufactured under the banner of PT MaxZer Solusi Steril, which was established five years ago.
The system is the same, all using electric shocks using direct current (DC) at 50-100 kilovolts.
There are a number of variants of his pasteurization engine, ranging from the smallest with a capacity of 10 liters to the largest with a 1.2-ton capacity. The system is the same, all using electric shocks using direct current (DC) at 50-100 kilovolts. The only difference is the size of the capacity.
"We are also setting up an on-site laboratory so that customers will be satisfied with what they buy. In addition, there will also be training on pasteurization and milk derivative products, such as cheese, soap and yogurt," he said.
Hadi\'s products are not only used by breeders in Malang and Banyuwangi, but have also reached dairy farming centers in a number of regions in Indonesia, such as Bandung and Bogor, West Java. In Banyuwangi, this tool has been widely used, including by his family who lives in Sragi village, Songgon district. There were also orders coming from overseas, such as Malaysia, the Philippines, the US and Singapore.
Since four years ago, the electric milk machines have also been used by many micro, small and medium enterprises (MSMEs), especially those engaged in the food and beverage sector. The affordable price of the electric milk machine makes it the tool of choice for many people. One unit of pasteurization machine with a 10-liter capacity costs Rp 13 million. Meanwhile, the large ones cost tens of millions.
According to Hadi, his determination to make pasteurization equipment was motivated by his concern for the fate of breeders. So far, many breeders have no option but to just sell milk to
factories or cooperatives at low prices, only Rp 4,000-Rp 5,000 per liter. As a result, profits and expenses are not balanced.
There are breeders who sell milk in processed form in conventional ways, while if it goes through proper processing, breeders can get bigger profits. “My family is 90 percent cattle farmers. Finally, my parents asked me to make equipment that could preserve milk,” he said.
While he was studying at the Faculty of Animal Husbandry Technology, Brawijaya University, Malang, in 2008-2009, Hadi tried to make his parents\' wishes come true. He looked for various references for new innovations. One time, he came across an article in a Japanese bulletin about how to preserve fish, which is the main ingredient for sushi.
"Japanese people love to eat sushi, raw meat. In Japan, the meat is treated with electric shocks. The difference is, they use alternating current (AC), while I use DC,” he said.
It is not easy to make a piece of equipment that has never existed before. Hadi also had submitted a proposal regarding his research methods to his lecturer, but it was rejected because for not seeming possible. "It was not until after my friends and I were able to provide proof and often participated in competitions that the lecturer finally believed it," he said.
Hadi\'s first successful equipment had the capacity of 3 to 5 liters. Only after doing research for 2.5 years did he finally find the optimal equipment. Hadi immediately registered the machine to get a patent right.
Bacteria that is given an electric shock (electron shot) will have holes, including ions, which over time swell up big.
“My machine has medium heating and was assisted with electric shocks. When heated, the bacteria faints and then is beaten with electric shocks. Bacteria that is given an electric shock (electron shot) will have holes, including ions, which over time swell up big. Finally, they reach dialysis and break," he explained.
Reaching new innovations has not meant that there have not been obstacles faced by Hadi, the winner of the 2016 Astra Indonesia Award for Technology. After successfully establishing the Inovasi Anak Negeri joint venture and as he was about to move to PT MaxZer Solusi Steril (2015), Hadi found that a partner did not fit quite right.
"I have always had a dream of building a factory. We looked for investors, but I was taken advantage of. I woke up – they were the ones who bought the land, so the business became unclear. Because of that, I just stayed even though the physical condition of the building was quite large," said Hadi.
In the future, Hadi dreams of owning 100 production sites for machines and laboratories all over Indonesia, as well as abroad. He hopes that it can accommodate great young people looking to innovate.
Hadi Apriliawan
Place, DOB: Banyuwangi, April 21, 1989
Wife: Irna Arianti
Number of Children:3
Education:
- Sragi public elementary school 1 (SDN 1 Sragi), Banyuwangi
- Songgon public junior high school (SMPN 1 Songgon), Banyuwangi
- Singojuruh public senior high school (SMAN 1 Singojuruh), Banyuwangi
- Faculty of Agricultural Technology, Brawijaya University (2011)
- Master’s degree (S-2) in Biotechnology, Brawijaya University and National Pingtung University of Taiwan (2014)